Alix Barasch

Alix Barasch

Media and Press by Topic

• Mail

Photo-taking and Consumer Experiences

To Remember The Moment, Try Taking Fewer Photos by Daryl Austin for NPR on August 5, 2021

Go ahead and stare at your smartphone during live events. You’ll enjoy them more, says NYU study by Arianne Cohen for Fast Company on November 11, 2020

Everyone wants to Instagram the world’s most beautiful canyon. Should they? by Rebecca Jennings for Vox on July 11, 2019

Cashing In On The Experience Economy by Katie Intner for Medium on December 9, 2018

How to Beat F.O.B.O., From the Expert Who Coined It by Tim Herrera for The New York Times on July 30, 2018

Using our smartphones to constantly take photos is making us LOSE our memories because we’re too distracted by getting the right shot by Phoebe Weston for Daily Mail on March 29, 2018

Prendre des photos avec nos smartphones change notre façon de se souvenir by Aurélie Rodrigues for Slate France on March 29, 2018

What smartphone photography is doing to our memories by Brian Resnick for The mind, explained on Vox on March 28, 2018

Yes, Social Media Is Affecting How Much You Enjoy Life by Sarah Buder for AFAR on March 14, 2018

Here’s why we feel compelled to record music concerts (sorry, Jack White) by Vivian Manning-Schaffel for TODAY on March 4, 2018

How Instagram is Changing Business IRL by Suzannah Weiss for MEL Magazine, 2017

How to Take a Photo of the Total Solar Eclipse and Still Enjoy It by Sarah Sloat for Inverse on August 21, 2017

Taking Photos Won’t Take You Out of the Moment, Study Suggests by Steph Yin for Trilobites at The New York Times on August 18, 2017

How to Stay in the Moment: Take a Picture by Liz Stinson for WIRED on August 13, 2017

How Taking Photos Affects Your Memory of the Moment Later On by Jenny Chen for Science of Us on The Cut on August 7, 2017

An unlikely industry has found a ‘genius’ way to advertise to millennials by Harrison Jacobs for Business Insider on June 17, 2017

Minutiae: The Curious App That Captures Your Unfiltered Life by Liz Stinson for WIRED on May 26, 2017

Photographing Your Food? You’ll Enjoy It Less by Laura Neilson for Vogue on September 11, 2017

Does Taking Photos for Social Media Enhance or Degrade Your Enjoyment of an Experience by Phillip Perry for Big Think on January 13, 2017

Taking photos can make a good experience better by Megan Scudellari for The Boston Globe on July 3, 2016

Scientists Just Validated Your Instagram Obsession by Lauren Aratani for HuffPost by Lauren Aratani on July 6, 2016

News ‘Flash’: Fans Who Take Pictures at Concerts May Have More Fun by Elisha Fieldstadt for NBC News on July 2, 2016

Why you’ll be glad you took that photo by Anna Swanson for The Washington Post on June 16, 2016

The Joy of Instagram by Megan Garber for The Atlantic on June 10, 2016

Annoyed by people who Instagram at brunch? Well, a new study suggests they’re happier than you by Ben Guarino for The Washington Post on June 10, 2016

How Your iPhone Photos Make You Happier by Mandy Oaklander for TIME on June 9, 2016

Instagramming Your Lunch Actually Puts You More “In The Moment” by Charlie Sorrel on Fast Company on June 15, 2016

30/03/2018 with Chris Mason and Rachael Bland on 5 Line Drive for BBC Radio 5

Social Media, Status Signaling, Consumer Streaks, Communication and Word of Mouth

Trying to impress at work? Ditch the designer clothes! People who flaunt luxury brands are more likely to be seen as uncooperative, study finds by Shivali Best for the Daily Mail Online on April 21, 2022

Byte, the Reboot of Vine, Surges After Trump Claims He Could Ban TikTok by Scott Nover for AdWeek on July 10, 2020

Sex symbol, meme, master chocolatier: We need to talk about the Lindt chocolate guy by Emily Heil for The Washington Post on February 13, 2020

Your Boring, Everyday Life Belongs on Social Media by Emma Grey Ellis for WIRED on February 28, 2019

What’s Next For Digital Word Of Mouth by Paul Talbot for Forbes on April 30, 2018

How the Instant Pot became a viral sensation through word of mouth by Alexis Kleinman for Impact on MIC on January 23, 2018

Can Being Visibly Happy Hurt Your Career? by Lily Martis and Monster for Fast Company on December 9, 2016

There is such a thing as smiling too much, and you don’t want to do it at the office by Shana Lebowitz for Business Insider on November 21, 2016

There is a Downside to Being Upbeat, U of C Researcher Finds by Andy Grimm for the Chicago Sun Times on November 12, 2016

Good News Beats Bad on Social Networks by John Tierney for The New York Times on March 18, 2013

Charity and Altruism, Prosocial Behavior

Has Shein Killed the Dream of Sustainability in Fashion? by Helen Holmes for Daily Beast on April 16, 2022

Elon Musk Enlisted Poker Star Before Making $5.7 Billion Mystery Gift by Sophie Alexander for Bloomberg on February 15, 2022

How to Boast on the Sly: A Guide to Bragging Better by Matthew Hutson for The Atlantic in May 2016

Will the Chan Zuckerberg Initiative Change Philanthropy? for Knowledge at Wharton on December 16, 2015

This Is When Bragging Actually Pays, Science Says by Jessica Stillman for Inc. on June 30, 2015

To Brag or Not: When It Pays, When It Backfires for Knowledge for Wharton on June 24, 2015

Finessing the art of self-promotion by Della Bradshaw for the Financial Times on March 29, 2015

The Ice Bucket Challenge Tricks Your Brain Into Wanting a Frosty Shower by Natalie Kitroeff for Bloomberg on August 29, 2014

General Consumer Behavior, Holidays, Brands, Fashion and Luxury, Celebrities

How Will Balenciaga Survive Its Moral Panic Pile-On? by Helen Holmes for Daily Beast on November 29, 2022

Video: How Selling $160 Sweatpants Turned A SoCal Surfer Into One Of America’s Richest Women by Forbes on June 13, 2022

Video: The psychology of buying a home by Lucie McCormick produced by Alba Jaramillo for BBC on February 23, 2022

Peloton: Don’t Blame Us for What Happened in ‘And Just Like That…’ (Spoilers Ahead) by Joseph Pisani and Megan Graham for The Wall Street Journal on December 10, 2021

COVID Ornaments Are Here, But That’s Not As Bleak As It Seems by Monica Torres for HuffPost on November 17, 2020

After its cringeworthy ‘Peloton wife’ ad last year, the $33 billion fitness darling’s new marketing strategy is meant to change its image — here’s why it works by Emily Canal for Business Insider on October 8, 2020

How President Trump’s Covid-19 Diagnosis Will Shape Campaign Messaging as Election Day Nears by Sara Jerde for AdWeek on October 7, 2020

Political Conventions Are Muddled, but Candidates’ Digital Ad Spend Is Clear by Sara Jerde for AdWeek on July 16, 2020

The upside-down Christmas tree. What’s it all about? by Erika Beras for Marketplace on November 29, 2019

How Proactiv became the go-to mega-money endorsement deal for celebrities by Cheryl Wischhover for Vox on January 11, 2019

Super Bowl

The Super Bowl’s Real Winner Was … Bill Murray? by Tiffany Hsu for The New York Times on February 5, 2020

The Technology 202: Facebook to air first-ever Super Bowl ad as Washington drama ramps up by Cat Zakrzewski for The Washington Post on January 31, 2020

Top 3s and bottom 3s: what the industry thought of the Super Bowl ads by Kyle O’Brien for The Drum on February 3, 2020

Super Bowl Ads Used Humor and Nostalgia to Distract From Today’s Divisive Climate by Erik Oster for AdWeek on February 3, 2020

Here’s Why Advertisers Opt for Longer Super Bowl Commercials by Ronan Shields for AdWeek on February 3, 2020

Did Brands Overreact by Editing Super Bowl Ads After Kobe Bryant’s Death? by Kathryn Lundstrom for AdWeek on February 2, 2020

Podcasts